MAGAZINE ADVERTISEMENT

For this assignement we were to create a magazine advertisement for the 2009 Jazzfest in Miami, Florida. We focused on what are the important elements to have when creating a advertisment as well as how to make it the most visually appealing.


magazine advertisement

Jazz Poster Write-Up

When Creating a poster that is being used for advertising it is important to have a specific idea in mind that you want to portray to your audience. In the case of the jazz festival I designed it in a way that would make the audience see the fun and exciting atmosphere that the festival brings. When I created the poster I wanted to make sure my audience first saw what the poster was about which is why JAZZFEST 2009 are the largest words on the poster. They are placed in the center so your eye is drawn to it. The second most important thing to me was the picture of the man playing his instrument, with the combination of his body motion and the words coming out of his instrument I feel as if the audience can feel the movement and excitement that the festival can bring. I think it was important to make the words shapely like musical notes almost coming out of his instrument because that is what music does to one it creates movement and dance. Finally I think it was important to make sure the poster flowed in a way that didn’t make it hard to look at, this is why the picture in the background is blurred and screened in a way that makes it blend in with the background color. Overall I think this poster shows the audience what they are looking for without making them search and it brings their attention to the exciting atmosphere of the festival.